Find Targeted Customers For Your Local Business
Local online advertising represents not only the wave of the future, but something that is a reality right now. You should be participating – either as a business owner, to get ahead of the trends, or as someone who would like to sell these services to local businesses!
More consumers are letting their “fingers do the walking” across their keyboards to access local businesses as opposed to using a local phone directory or the yellow pages. If you are a local business looking for an affordable way to advertise online, fill out the form below to request information about Local Ad Link.
• 94 million American adults use the internet every day
• 63%* of them access search sites everyday … and of those
• 54%* have substituted internet/search for the phone book
• 43%* are seeking a local merchant to buy something offline
* Source: The Kelsey Group
2009 will be pivotal for the global yellow pages industry; much like newspapers, print yellow pages will continue to bleed dollars to their various digital counterparts and are expected to become “extinct” in America before long.
The looming recession is expected to accelerate the print “fade rate” to about 10% this year, much higher than the 2-3% “fade rate” seen in past years. “As audiences continue migrating to the Web and away from traditional local media such as newspapers and radio, it’s only a matter of time before online local ad spend catches up with today’s (spend for offline media such as yellow pages and print newspapers), wrote David Hallerman, author of eMarketer’s report “Local Online Advertising: Measuring the Market.”
In fact, by 2011 local online advertising is expected to nab $7.8 billion! In addition, the cost for the printing and physical distribution of mailers, postcards, etc. is being thoroughly beaten by the ease and cost-effectiveness of electronic messages.
So what’s the solution? What about target marketing on the web! Wouldn’t it be great if your business advertisement – and a link to your website – was the first thing your local customers see when searching for your products or services on Google, Yahoo, MSN, AOL, or dozens of other search sites? Of course it would! The main reason that more businesses don’t take advantage of this enormous opportunity is that setting up and managing a locally targeted internet advertising campaign can require tools, knowledge, and an investment of time and money that is out of reach for many local businesses.
A new company called LocalAdLink introduces a way to reach local customers with online advertising for a fee … in fact it’s a set fee that’s very affordable. This company uses a technology called “geo-targeting” – a way to determine the physical location of a website visitor and deliver content to that visitor based on his/her location. So a resulting “search” gives priority to paid classified ads for local businesses.
The great thing about this approach is that the “paid” ads are not pay per click but rather online advertising for a set fee – an affordable, low fee. It is The company‘s mission is to be the low-cost leader in online advertising local advertising. Visit this ad site to learn more. In addition to helping businesses reach local customers with low-cost online advertising, they are actively seeking reps who are interested in search engine marketing jobs.
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